Welcome to
Join the Chocolution
Join the Chocolution is a new community-led initiative reimagining the future of chocolate through justice, dignity, and collaboration.
Behind many chocolate bars are stories of trafficking, slavery, and deep-rooted injustice. We believe change doesn’t come from guilt — it comes from connection. That means learning from cocoa farmers, listening deeply, and taking joyful action together.
We’re still in the early stages of forming and evolving. Through events, festivals, conversations, and creative action, we’re building a movement that grows with its members.
Your voice matters. Your ideas shape this.
What We Stand For
Justice
Voice
Solidarity
Creativity
Confronting inequality and exploitation
Using Chocolate to create change
Learning and acting together
Centring cocoa-growing communities
Key Issues
Equitable Wages
Social Impact
Environment
Child Labour
Farmers deserve better compensation and dignified working conditions
Led by local priorities, not charity
Cocoa grown in harmony with people and planet
We support parents. We criticise systems that profit from exploitation
Norwich Chocolate Festival
Fortnight
18th - 31st ChOctober
Locations across Norwich City
Join us for two inspiring weeks celebrating responsible chocolate and cocoa communities! Experience film screenings, insightful discussions, a vibrant chocolate marketplace, creative workshops, tastings, and unique events across Norwich. Connect directly with cocoa farmers, chocolate makers, and fellow chocolate lovers. Together, we're raising awareness and driving change towards a transparent, responsible chocolate future.
The Future We’re Growing Together
Join the Chocolution isn’t just about raising awareness — it’s about building something real.
As this idea grows into a movement, we want the people who join us to help shape its future, decide on actions, and lead meaningful change.
Here’s how we aim to make an impact together:
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Community Engagement – We’re creating a space where people in the UK can connect with cocoa-growing communities, learn from their experiences, and act in solidarity.
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Educational Campaigns – Through events, workshops and digital content, we’ll empower people to understand the cocoa industry and make conscious choices.
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Fundraising & Support – We aim to raise funds that directly support community-led initiatives in cocoa-growing regions.
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Collaboration & Partnerships – We’ll work with brands, organisations and individuals who share our values to amplify this work. This isn’t a movement led from the top — it’s one we’ll build together.
By being part of this movement, you won’t just support change – you’ll help lead it.